What Say You: Sex Sells?

Someone posted in the STOMP Forums that using scantily-dressed girls to promote IT as in the Tech Chick section or any other products as a matter-of-fact, is degrading and should be prohibited. In other words, this girl below should be banned. I feel that whether to ban such 'exploitation' should depend on how the pictures are shot and the concept of using them is drawn. Obviously one should be able to differentiate between tastefully done and downright cheesy. But then again, that is my brain talking, other parts of me may not agree...